Apple Won't Let App Marketers Feature Its Gold and Colorful iPhones

Only silver, gray and blue devices allowed

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Given the slick and supple advertising Apple has cranked out for its new iPhone models, specifically the gold 5S and brightly colored 5C, you'd assume the tech giant is proud of its new palette. So why aren't iPhone app developers allowed to show off these vibrant new looks?

In its newly updated App Store Marketing Guidelines, Apple lays out the following rule for which types of iPhones and iPads can be featured by developers marketing an iOS app:

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.

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