Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

Familiar tactics from the playbook

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great.

@nudd Tim Nudd is a former creative editor of Adweek.