Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple has chosen to dive headfirst into the health sector.
The company’s latest U.K. campaign makes its broadcast debut on tonight’s Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone.
At the same time, Apple announced all-time revenue records for wearables. The ad focuses on the Apple Watch, strongly indicating that this is where the company sees its own future.
The short stars Inka Tiitto, a world champion indoor skydiver and “air dancer” whose simple city run takes a turn toward the dramatic and windy—all tracked, of course, by her Apple Watch Series 4.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in