Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a move destined to inflame beleaguered PC users everywhere, Apple has posted six new spots advertising the Mac on its home page. First, a quiz: Which of the two gentlemen shown here is the human representation of the Mac, and which one represents the PC? Now that you’ve successfully completed that mental challenge, I’ll talk about what is good about these commercials: that by using people to depict computers, the campaign does the obvious—it humanizes the pros and cons of Mac vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in