Apple Is Thankful for the iPhone 5 in New Turkey Ad

Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S. On Tuesday night, Apple released its latest holiday commercial, "Turkey," timed to Thanksgiving, for the iPhone 5. It uses the holiday season, a propitious time for taking family photos, to push the device's Shared Photo Stream, which lets you share only the photos you want with only the people you want. As usual, we get a simple product demo, with pleasingly basic shots of a turkey and a pie, among other staples. (Thankfully, there's no gravy involved at all.) "It's as easy as pie," Jeff Daniels says in the voiceover. "Mmm, pie." A second spot, not specifically holiday related, has Daniels asking an orchestra to play louder and softer to demonstrate the iPhone 5's noise-canceling feature, which reduces excessive background noise when you're trying to make a phone call. These are the 94th and 95th TV spots in the almost 7-year-old campaign. See all the previous ones here. Credits for the new ones below.

CREDITS

Client: Apple

Agency: TBWA\Media Arts Lab

—Spot: "Turkey"

Chief Creative Officer: Duncan Milner

Executive Creative Director: Eric Grunbaum

Group Creative Directors: Chuck Monn, Chris Ribeiro

Associate Creative Director, Art Director: Paula Cristali

Associate Creative Director, Copywriter: Claire Morrisey

Art Director: Ren Toner

Copywriters: Anna Kate Roche, Lonnie Elliott

Executive Producer: Eric Voegele

Agency Producers: Serena Auroux, RJ Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain

Production Company: Green Dot Films

Directors: Mark Coppos, Rebecca Baehler

Director of Photography: Fernando Cardenas

Editorial Company: Nomad Editing

Editors: Jared Coller, Kevin Clark

Postproduction: The Mill

Lead Flame Artist: Narbeh Mardirossian

Color Artist: Greg Reese

Music Credits:

Artist: Rob Simonson

Song: Original Composition

—Spot: "Orchestra"

Chief Creative Officer: Duncan Milner

Executive Creative Director: Eric Grunbaum

Group Creative Directors: Chuck Monn, Chris Ribeiro

Associate Creative Director, Art Director: Niraj Zaveri

Associate Creative Director, Copywriter: Brooks Jackson

Art Director: Ren Toner

Copywriter: Lonnie Elliott

Executive Producer: Eric Voegele

Agency Producers: Serena Auroux, R.J. Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain

Production Company: Green Dot Films

Directors: Mark Coppos, Rebecca Baehler, Alain Briere

Directors of Photography: Fernando Cardenas, Igor Jadue-Lillo

Editorial Company: Nomad Editing

Editors: Jared Coller, Kevin Clark

Postproduction: The Mill

Lead Flame Artist: Narbeh Mardirossian

Color Artist: Adam Scott

Music Credits:

Artist: Rob Simonson

Song: Falcon Hero (live)