This Apple Store in London Looks Just Like a Regular Apple Store, Except It Sells Real Apples

Borough Market's delightful stunt

Headshot of Alfred Maskeroni

Don't come looking for free WiFi. This Apple Store doesn't have it.

That's because it sells real apples—the nontechnological kind.

London's Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year. (Yes, it's been around for a millennium.) As part of the celebrations, it treated shoppers to a delightful concept—creating a "Real Apple Store" for the weekend that was a clever copy of Apple's iconic retail establishments.

Actual apples were displayed on lucite pedestals just like an iPhone or iPad would be, but instead of technical specs, the signs showed each apple's unique flavor notes and history.

Take a look below at some more photos of this great little shop. It remains unclear whether the apples themselves were marked up to 500 percent of their actual value.

Via Design Taxi.

@maskeroni Alfred Maskeroni is director of video for Adweek.