Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime

Better than brand's 'designed by' work, though

Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar in execution to earlier series entries about the device's music and photo functions, with copious product-use shots and a subdued, moody score setting the tone.

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