Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime

Better than brand's 'designed by' work, though

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Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar in execution to earlier series entries about the device's music and photo functions, with copious product-use shots and a subdued, moody score setting the tone. (Nokia had the cheek to parody "Photos Every Day," and fairly effectively, though when rivals choose to define themselves in relation to Apple, it says more about the latter's enduring brand equity and continued presence of mind among consumers than anything else.)

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