Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
International Women’s Day isn’t officially until this Sunday, but Apple is celebrating early with an ad overflowing with inspiring talent and some of the world’s most influential women.
The newest installment of the “Behind the Mac” campaign, which features a mix of celebrities and aspiring stars, this time features more than 20 women whose accomplishments span art, music, literature, film, sports and culture.
The images in the ad were not created for the spot but rather gathered from existing shots of each woman’s creative process.
Localized versions of the ad will feature market-specific talent, too, such as Parasite producer Kwak Sin Ae, former Vogue Russia editor Aliona Doletskaya and sustainability-focused fashion designer Huang Ningning.
Here’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in