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In late 1984, right after the presidential election, Apple bought all of the ad pages in a single issue of Newsweek and ran a splashy 39-page Macintosh advertisement by Chiat/Day, with most of the creative work done by Penny Kapousouz and Steve Rabosky. GUIdebook has the entire ad section posted online, with screen grabs and transcribed copy, and it’s a great period piece. The section opens with this text: “Last Tuesday, several million of you demonstrated the principle of democracy as it applies to politics.
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