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Here are four new spots from TBWA\Media Arts Lab for the iPhone 4, focusing on the FaceTime video-calling feature, which Apple clearly sees as a very big deal going forward. While the recently deceased "Get a Mac" campaign was based around wry banter, this series is full-court schmaltzy, delving into tiny, emotional families stories—daughters showing fathers their new braces and haircuts, a wife telling her husband she's pregnant, a grandfather seeing his son's new baby.
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