Apple Music Builds a Gorgeous New Visual Identity Around Its Musical Note

Whatever you're into, there's a Note for that

The note can be stylized to represent any style of music or artist—in this case, Lorde.

There was a time when Apple products were both innovative and impeccably designed, and the accompanying advertising was a visual feast—saturated in color and exploding with prospects of a cooler, freer you.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.