Apple Music Builds a Gorgeous New Visual Identity Around Its Musical Note

Whatever you're into, there's a Note for that


There was a time when Apple products were both innovative and impeccably designed, and the accompanying advertising was a visual feast—saturated in color and exploding with prospects of a cooler, freer you.

Those days are well behind us, at least for now. Still, every once in a while, Apple reminds us of what once was, for better or for worse. This is the case with its latest campaign, “Notes,” for Apple Music.

A 30-second ad called “Anthem,” which kicks the campaign off and went live today, packs a killer beat-drop and lush imagery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in