Apple Made an Otherworldly, Hypnotic Ad About Lying on Your Couch With Its New Headphones

AirPods Max hit the market, priced at $549

Apple

When Apple bought the Beats by Dre headphone line in 2014 for $3 billion, it was clear the move was more about brand ubiquity and style than hardware quality.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."