Apple Japan Gathered Footage of MacBooks Across Anime and Turned It Into an Ad

The spot shows how the laptop is embraced in animation

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Apple’s Behind the Mac campaign is all about showing how the MacBook has permeated creative culture, usually by showing it in the hands of famous icons and aspiring artists alike. A new ad from Apple Japan takes the concept in a fun direction, highlighting how often MacBooks—or thinly veiled lookalikes—appear in anime.

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