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Apple’s Behind the Mac campaign is all about showing how the MacBook has permeated creative culture, usually by showing it in the hands of famous icons and aspiring artists alike. A new ad from Apple Japan takes the concept in a fun direction, highlighting how often MacBooks—or thinly veiled lookalikes—appear in anime.
Aimed at Japanese students, the spot features “found footage” of the laptop appearing across a range of films and shows, including some mainstream hits like 2018’s Oscar-nominated Mirai and more niche titles like 2014’s Terror in Resonance.
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