Apple, Samsung Users Remain Violent Halfwits in Latest Ad for Windows Phone

Roman Coppola's sequel spot

Headshot of Tim Nudd

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the Windows Phone—which continues with the spot below, again directed by Roman Coppola and set to air Sunday during MTV's Video Music Awards.

Coppola directed the earlier spot, "The Wedding," which was a big success (more than 6 million YouTube views), and he brought back many of the same actors for "The Recital." In the new spot, Apple and Samsung users again jockey for position to get the best photos, and are soon ridiculing, head-butting and otherwise trying to take each other down. (On the plus side, at least they seem interested in the school play and aren't just falling asleep.) The spot pushes the Nokia Lumia 1020 with 41 megapixels and reinvented zoom, which apparently helps you get better pictures and also just be a nicer person.

There's less snappy dialogue this time, though it's a fun moment at the end when the woman who's literally spouting Apple's recent advertising copy gets thumped to the floor.

Credits below.


Client: Microsoft

Spot: "The Recital"

Agency: Crispin Porter + Bogusky

Worldwide Chief Creative Officer: Rob Reilly

Executive Creative Director: Dan Donovan

Creative Directors: Dave Swartz, Dave Steinke

Associate Creative Directors: Paul Sincoff, Kyle Jones

Art Director: Jeff Hunter

Copywriter: Aaron Cathey

Integrated Head of Video: Chad Hopenwasser

Executive Integrated Producer: Sloan Schroeder

Senior Integrated Producer: Laura Keseric

Production Company: Directors Bureau, Los Angeles

Director: Roman Coppola

Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes

Producer (Production Company): Francie Moore

Director of Photography: Chris Soos

Postproduction: NO6LA, Santa Monica, Calif.

Visual Effects: Method, Santa Monica, Calif.

Executive Producer, Design: Robert Owens

Producer: Ananda Reavis

Editor: Jason McDonald

Music Company: JSM Music

Junior Music Producer: Chip Herter

Arrangers: Joel Simon, Doug Katsaros

Sound Design Company: Henry Boy, Brooklyn, N.Y.

Sound Designer: Matthew Hedge

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@nudd Tim Nudd is a former creative editor of Adweek.