Apple and Channel 4 Are Dual Winners of Cannes Lions Film Grand Prix

There were 2 big winners in the category, and both went to installments in celebrated advertising series

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Apple’s third installment in its popular “Underdogs” series and Channel 4’s “Super. Human.”  film for the Paralympics both won a Cannes Lions Film Grand Prix—one of the most coveted awards at the festival.

Film is one of the few categories at Cannes that is allowed to award two Grand Prix.

The first went to Apple for “Escape From the Office,” which is the third in the brand’s ad trilogy about a group of four scrappy workers called the “Underdogs.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in