Apple advertising alert: man your TV sets

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Some of our fellow blogs are reporting that we can expect an advertising blitz from Apple starting next week. CEO Steve Jobs mentioned the new campaign—but in typical Apple fashion declined to discuss details—at the company’s annual meeting. One can easily speculate that the new campaign will be the principal marketing push for Macs that—horrors!—use the Intel chip. At any rate, since Apple ads tend to stir up interest, if not controversy, we’ll be keeping an eye out.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in