App battle: Whole Foods vs. Dunkin’ Donuts


Whole Foods Market and Dunkin' Donuts both launched iPhone apps within the past week. Let's compare them. The Whole Foods "Fresh Apple" app helps folks plan and prepare healthy meals on the go. The Dunkin' app facilitates the purchase and consumption of donuts. The Whole Foods app lets users search by ingredients, special dietary needs and budgetary concerns. The Dunkin' app allows you to order a sausage, egg and cheese on croissant and a large coffee, light and sweet, digitally instead of out loud, to avoid public shame. Whole Foods: carrots, peas, broccoli—maybe broccolini, if you're lucky. Dunkin': powdered sugar, cream filling, chocolate-glazed. Dunkin's app also helps coordinate workplace "Dunkin' Runs." Yeah, that wording's unfortunate, but Fred from facilities will probably pay for it out of petty cash, so the coffee and donuts will be free!

—Posted by David Gianatasio