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Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting.
Ready for some Razor Sharp Swatches, UDers? #UDAllNighter pic.twitter.com/mo7XXGTb2I
— Urban Decay (@UrbanDecay) August 24, 2016
The beauty brand was inundated with complaints on social media, but has left the post up (as of this writing) and posted an explanation of the tweet.
We swatch on the inner arm to show texture & shades.