Anti-cocaine PSAs rough on nose and heart

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pablo the Drug Mule Dog is back as the spokespooch of Britain's anti-cocaine PSA campaign. When we last saw Pablo, he'd been sliced open like a Tauntaun to transport booger sugar. But he recovered, and in the new ads he watches as a cokehead's nostrils argue with each other (I expect a few complaints to the ASA over that "butthole" comment) and a hopped-up heart beats its last. I'm still waiting for the anti-coke campaign that just shows before-and-after photos of Robert Evans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in