Anthropologists side with Geico’s cavemen

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It’s been a good week for the Geico cavemen. First, they score a development deal for a sitcom on ABC. Now, they’ll be celebrating the news that actual real-world anthropologists in England have deemed the phrase “stone age” to be an offensive term that should not be used to describe living peoples. The BBC reports: “Survival, the campaign group that supports tribal people, says that ‘stone age’ is a term that has been used for many years to create an impression that such people are ‘backward.’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in