Anthropologists side with Geico’s cavemen


It’s been a good week for the Geico cavemen. First, they score a development deal for a sitcom on ABC. Now, they’ll be celebrating the news that actual real-world anthropologists in England have deemed the phrase “stone age” to be an offensive term that should not be used to describe living peoples.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in