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Gillette has “upped the ante” in the shaving wars by introducing a radical, revolutionary, never-before-thought-of innovation: yes, it’s a fifth blade! It’ll be on the upcoming Fusion razor, which is a response to Schick’s four-blade Quattro razor, which was itself a response to Gillette’s three-blade Mach3. Gillette is taking the opportunity to celebrate with a little trash talking (comparing the Fusion to Schick’s new battery-powered Quattro “is like comparing a Ferrari to a Volkswagen as far as we’re concerned,” says Gillette’s CEO).
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