Another ‘World’s Hardest Job’ Campaign Says Moms Should Be Paid $260,000 a Year

Try the calculator yourself

Headshot of Tim Nudd

A new British campaign from Interflora for Mother's Day (which is in March in the U.K.) has almost an identical concept as last year's famous "World's Toughest Job" from American Greetings—but with a little twist.

This one is called "Hardest Job in the World" (that's not the twist), and it included a fake ad that ran Monday in the Times newspaper. Styled as a job ad, it said candidates must be willing to work 119 hours a week, be willing to learn on the job, be tenacious with impeccable time management skills, be on call 24/7, have unlimited patience and be calm under pressure.

The difference is, while American Greetings listed Mom's salary as $0, the Interflora ad said the salary is £172,000 a year, or about $260,000 per annum. At least, that's what moms should earn—if they were paid 40 hours a week (plus 79 hours a week of overtime) in jobs like teacher, chauffeur, psychologist, housekeeper, head chef and personal assistant.

Moms, try the calculator here, and see how much you should really be earning.

@nudd Tim Nudd is a former creative editor of Adweek.