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eBay’s decision to add a social networking feature presents an intriguing fusion of Web 1.0 functionality (we go online to buy stuff) and Web 2.0 interaction (we go online to sell ourselves). Facebook, MySpace and LinkedIn encourage users to accumulate as many “friends” and contacts as possible. But as this thoughtful Christian Science Monitor piece points out, such virtual friendships are mainly just commodities that enhance our status. On eBay’s social net, there’ll be no such pretense.
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