Another CGM player with a pipe dream

The consumer-generated ad fad shows little sign of dying down. There’s a new startup on the scene dedicated to soliciting spots from consumers and bypassing the pros. The company, Adwidth, uses the typical David vs. Goliath pitch: “You can make advertising more interesting than the media establishment; in fact, we think the audience is more likely to watch your ad over the professional ads.” Take heart, “media establishment.” As the company states in its press release, “Adwidth has not publicly announced their business model at this time.” Doesn’t sound promising.

—Posted by Brian Morrissey