Another ad campaign battles baggy trousers

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

With all the certainty of the changing tides, marginal politicians will eventually grab for publicity by bitching about young people and their pants. The city of Dallas campaigned against baggy pants three years ago, and now New York state senator Eric Adams is putting up billboards in Brooklyn in an attempt to "Stop the sag." Adams also made a video (below) in which he slots baggy pants into a chronology of negative racial stereotyping. It's almost refreshing that more urgent issues like health care and unemployment have sailed so far over Adams's head that he can trip over minor issues like pants.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in