Animal House meets Mobisode 101

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Some students at my alma mater, Boston University, are producing a sitcom, Res.Life, for MTV’s college channel, MTVU. The show will follow the trials and tribulations of resident assistants struggling to maintain order at one of the school’s party-hearty urban dorms. Beyond the 30-minute pilot, some one- or two-minute mobile-phone episodes are also on tap. Note to filmmakers: Celebrity cameos can boost ratings, so try to work in the Beanpot Tournament-winning BU Terriers hockey team.

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