Andys chooses 'Montage Me' call for entries

Kudos to the Andy Awards for at least trying to modernize the fusty ad-awards business. Rather than simply add new categories, the Andys organizers clearly want to recognize big changes in the business. Last year, they tried to crowdsource the jury, for example, although it pretty much led to the jury you’d expect. Now, it’s used a crowdsourcing contest to find an ad campaign to drum up entries. A trio from Leo Burnett’s Energy Pool—copywriter Michael Williams and art directors Jyn Yi and Justin Gilman—won the competition with the “Montage Me” digital campaign, which leans heavily on Facebook.