Andrew Fitzsimons Haircare Launches in US With Help From Trans and Plus-Size Models

The popular UK brand is aiming to set a tone of inclusion for its global debut

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The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world.

With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has followed up the sellout success of its U.K. product release by launching in the U.S. Twenty-three care and styling products are now available exclusively through all Ulta Beauty locations.

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