A creator’s path to success can be a bumpy one filled with roadblocks, rejection and a ton of self doubt. But a new campaign from Budweiser, Wieden+Kennedy and eight-time Grammy-winning artist Anderson .Paak is here to assure emerging creatives that the impending rewards that follow the hustle—a finished project or finding your audience, for instance—are worth the struggle.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.