And the winner is … Alex Bogusky, though competition was minimal

We checked back in this morning to see how the bidding had gone for the domain names,, and, which concluded over the weekend. Viewed from the perspective of which creative director is perceived to have the most value, it would have to be Crispin’s Bogusky, whose domain went for a whopping $102.50—$2.50 over the bid minimum. That just goes to show you how little interest the auctions generated. The bidding for the domain name of TBWA\Chiat\Day’s Lee Clow drew five bids, by the same guy, for the same $100 offer. (We’re still trying to figure that one out.) As for the domain of BBDO’s David Lubars, there was no bidding at all. Speaking of figuring stuff out, we’re also still trying to figure out why this whole mini-mart came into existence at all.

—Posted by Catharine P. Taylor