And the 2017 Emmy Nominees for Outstanding Commercial Are…

Two Ad Council spots from R/GA make the list of five

Agency John X Hannes created Squarespace's John Malkovich campaign, one of only two brand spots nominated.
Headshot of Tim Nudd

Ads with a social purpose dominate this year’s Emmy Award nominees for outstanding commercial, with two separate “Love Has No Labels” spots for the Ad Council making the list of five hopefuls, along with the “Why I March” PSA that mcgarrybowen made for the Women’s March on Washington.

R/GA and the Ad Council won last year’s Emmy with the original “Love Has No Labels” skeleton spot, and they will like their odds this year too—with the “Love Cam” and “We Are America” spots both being shortlisted.

Rounding out the nominees are two brand spots: Squarespace’s Super Bowl ad “Calling” and Google’s “Year In Search 2016.” 72andSunny made the Google ad. Startup shop John X Hannes will be thrilled to be among the nominees, having created the Squarespace campaign. The Google and Squarespace campaigns each won two silver Lions and one bronze Lion in Cannes last month.

See all five spots below.


Ad Council: Love Has No Labels – “Love Cam”

Agency: R/GA
Production Company: Tool of North America


Ad Council: Love Has No Labels, “We Are America”

Agency: R/GA
Production Company: MJZ


Women’s March on Washington, “Why I March”

Agency: mcgarrybowen
Production Company: Hungry Man Productions


Squarespace, “Calling”

Agency: John X Hannes
Production Company: Smuggler


Google, “Year In Search 2016”

Agency: 72andSunny
Production Company: Hecho en 72

@nudd Tim Nudd is a former creative editor of Adweek.