And the 2017 Emmy Nominees for Outstanding Commercial Are…

Two Ad Council spots from R/GA make the list of five

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Ads with a social purpose dominate this year’s Emmy Award nominees for outstanding commercial, with two separate “Love Has No Labels” spots for the Ad Council making the list of five hopefuls, along with the “Why I March” PSA that mcgarrybowen made for the Women’s March on Washington.

R/GA and the Ad Council won last year’s Emmy with the original “Love Has No Labels” skeleton spot, and they will like their odds this year too—with the “Love Cam” and “We Are America” spots both being shortlisted.

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