Ancestry Urges Viewers to Complete the Stories of Their Own Family History in Latest Campaign

That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas.

Each story, which includes an interracial couple fleeing the U.S. to get married in Canada in the 1860s, a family immigrating from Ireland during the potato famine and a young man pleading with his doctor to let him enlist in World War I, is cut short before concluding with the message, “Without you, the story stops here.”