ANA Takes Vow at Cannes to Erase Gender Stereotypes From Ads

#WriteHerRight pledge has support from major brands including P&G, PepsiCo and Walmart

#WriteHerRight wants to officially break down gendered stereotypes. See Her

CANNES, France—The Association of National Advertisers’ SeeHer movement, which formed in 2016 as an advocate for gender equality in ads, unveiled a new program to ensure storytellers have the means and knowledge to depict women in authentic ways, and major brands including Walmart, Microsoft and Procter & Gamble have pledged their support.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.