An Orchestra of Audi Engines Performs Classic TV Theme Songs for the Emmys

Taking Star Trek, Cheers and Mary Tyler Moore for a spin

Ever wonder how iconic TV theme songs would sound with brand-new Audi vehicles revving their engines in time to the beat?

Well, now we know, thanks to these ads from Venables Bell & Partners touting the automaker’s sponsorship of the 69th Emmy Awards extravaganza, which airs this Sunday on CBS.

In this spot, the Audi R8 V10 Plus, TT RS and SQ5 models join classical musicians for an otherworldly take on the Star Trek theme. Logical, Captain? Judge for yourself:

“We hope our viewers will enjoy this creative approach to celebrating progress in performance,” Audi of America marketing vp Loren Angelo tells AdFreak.

Next, the cars pay homage to a place where everybody knows your name:

“We enlisted a composer and sound engineer to take the sound from a physical engine to the completed track,” Angelo says. “Audi tracked the car revving the engine in neutral and held the engine at the appropriate RPM to give us a steady note. After that, we tracked [the reverberations] rising to that note, and falling off of it.”

Can the Audi orchestra take a nothing day and suddenly make it all seem worthwhile? Let’s find out in the final spot below (which, if nothing else, packs plenty of spunk):

“We explored a variety of popular programs and car-centric hits from the past,” Angelo says of the song selection. “These three shows hit just the right tone of comedy, tribute and drama.”

Alas, there’s no gear-grrrrinding take on the theme from Knight Rider. “There’s always next year’s campaign,” Angelo says.

We’ll stock up on earplugs. By then, a slate of all-new models should be primed for a tune-up.

Client: Audi of America

Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Justin Moore
Senior Art Director: Avery Oldfield
Senior Copywriter: Adam Wolinsky
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head of Brand Management: David Corns
Brand Director: Jon Phillips
Brand Supervisor: Justin Wang
Brand Manager: Casey Warendorf
Brand Manager: Hope Stadulis
Group Strategy Director: Tonia Lowe
Senior Strategist: Mike Riley
Business Affairs Manager: Sametta Gbillia
Business Affairs Manager: Yelena Kompaneyets
Creative Resource Manager: Jennifer Zhu
Production Company: RadicalMedia LLC
Director: Daniel Askill
Producer: Kathy Rhodes
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn

Editing Company: Rock Paper Scissors NY
Editor: Lorin Askill
Assistant Editor: Andrew Berner
Managing Director: Eve Kornblum
Producer: Lisa Barnable

Music Company: Human
Producer: Kamela Anderson
Composer: Daryl Pinsdorf
Creative Director: Gareth Williams

Final Mix: LIME Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan

VFX/Finishing: MPC
VFX Supervisor: Gizmo Rivera
VFX Producer: Jamie Loudon
VFX Artist: Mercedes Paulino
VFX Artist: Vivian Wei
VFX Artist: David Ince
Executive Producer: Karen Anderson

Telecine: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews