An Old Timer Pines for Powerade in W+K's Fun March Madness Flashback

'Back in my day' gets a brilliantly slapstick twist (or three)


Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland.

The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. But the youngster who’s buying it—and holding a basketball—isn’t getting away without a dose of nostalgic wisdom.

“Man,” says the silver-haired clerk, gazing dreamily at the neon beverage.

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