Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland.
The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. But the youngster who’s buying it—and holding a basketball—isn’t getting away without a dose of nostalgic wisdom.
“Man,” says the silver-haired clerk, gazing dreamily at the neon beverage.