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It has the makings of a pretty good TV show, in the vein of Quantum Leap. Each day, a man wakes up to find himself in a different bed in a different part of the world.
The experience, while clearly always disorienting, can vary dramatically based on the circumstances. Some days he’s in prison, or squatting in a storage bin. Other mornings he wakes up in a goat pen or a tropical hammock.
That’s the unusual but compelling premise of a new ad from the U.K.
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