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Yeti is among the few brands that, even without a store, has cultivated a passionate community around an otherwise innocuous product—coolers.
So, what more can its first flagship store bring to the conversation?
Austinites found out Feb. 23, when it opened its doors at 220 South Congress Ave. Built in the 1930s, the building has survived some of the worst floods of the 20th century. One of the things you’ll find in Yeti’s flagship is a flood line, reproduced as a line of rust along steel, to remind people “just how wild the wild can get.”
That theme permeates the rest of the atmosphere, brought to life by Austin agency McGarrah Jessee (of zealous 100th
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