Amnesty International Hypnotized People to Make Them Feel the Full Horror of Being a Refugee

TBWA tries a new path to empathy

Amnesty International

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a new campaign from TBWA\Neboko.

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.