AdFreak

Amnesty International Hypnotized People to Make Them Feel the Full Horror of Being a Refugee

TBWA tries a new path to empathy

Amnesty International

By Gabriel Beltrone

January 30, 2018

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a new campaign from TBWA\Neboko.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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