Amnesty crafts grim anti-waterboarding ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The water sure looks pretty in this U.K. commercial from Amnesty International, until it hits the prisoner’s face. Amnesty rep Kate Allen tells the Daily Telegraph: “Our film shows you what the CIA doesn’t want you to see—the disgusting reality of half-drowning a person then calling it ‘enhanced interrogation.’ ” Read more at unsubscribe-me.org. In related news: If you were planning to use waterboarding as part of a corporate team-building exercise, don’t.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in