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The ongoing Covid-19 pandemic has grounded countless travel plans over the last few years. With health restrictions lifting and a renewed interest in leisure travel across several demographics, some brands are looking to tap into Gen Z’s wanderlust just in time for the summer.
Putting recent insights regarding the influx of travel to work, the card service is continuing its #withAMEX initiative through its new “Member When” campaign. The platform comes with a short video titled “Always a Story to Tell,” which takes it audience through a number of universal possibilities and adventures that life can bring, from going to a concert to falling in love or eating a spicy meal.
Amex‘s latest Investor’s Day report indicated that travel and entertainment purchases are at 80% of pre-pandemic levels.
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