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We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers,
the Holderness Family.
Penn and Kim Holderness are former TV news anchors who became an Internet sensation with 2013's "Xmas Jammies" video, which has been watched nearly 16 million times online. The family's videos put obnoxious twists on popular songs with personal anecdotes. Most recently, they parodied Meghan Trainor's "All About That Bass" song with the Thanksgiving-themed "All About That Baste."
This time, the Holdernesses are preparing for their own Super Bowl party.
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