American Red Cross Gets Media Outlets Like the Dodo to Change Their Logos for World Donor Day

OMD helps to highlight lack of blood donations

Typically, media agencies try to get their media partners to drop their advertising prices. In a new spin on its ongoing campaign “Missing Types” for the American Red Cross, OMD got them to drop letters from their logos.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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