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Typically, media agencies try to get their media partners to drop their advertising prices. In a new spin on its ongoing campaign “Missing Types” for the American Red Cross, OMD got them to drop letters from their logos.
In honor of World Blood Donor Day, OMD and the American Red Cross decided to highlight an alarming lack of blood donations across the world by getting 26 media outlets, including The Dodo (Group Nine), Fox Sports and AOL (OATH), to either drop the As, Bs or Os from their logos (the blood types missing from hospital shelves) or reimagine them in red.
The Dodo, for example, dropped the Os from its digital logo this week.