American Eagle Highlights Gen Z's TikTok Talents in First Remotely Produced Campaign

New #AExME video stars 7 young creatives including Addison Rae

American Eagle notably handed everyday Gen Zers creative control of its marketing campaigns to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom.