American Beauty Meets Soccer Frenzy in Sports Betting Brand’s ‘Mischievous’ Campaign

Paddy Power wants to become part of pop culture, as it faces competition and tighter ad restrictions

Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in