American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism

Uncomfortably young models are out, and empowered women are in

American Apparel

It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.