Here we go again.
This time, the U.S. Supreme Court voted to upholding President Donald Trump’s travel ban, limiting travel to the U.S. for people from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen.
Like it did last year, Airbnb entered the fray to voice disappointment. Though it’s likely other brands will soon take a stance on the ruling, companies like Microsoft, Lyft and Mozilla got a jump on the yesterday’s decision almost immediately after the announcement.
“We have always believed that the travel ban is fundamentally wrong. Travel is transformational,” said Airbnb co-founders Brian Chesky, Joe Gebbia and Nathan Blecharczyk in a statement. “Travel allows us to see the possibilities in the world. It is the gateway to becoming anything we want. It is a step towards acceptance and understanding. To restrict travel is to limit human potential.”
Airbnb wasted no time in getting a new digital ad out the door and lending their support for the International Refugee Assistance Project (IRAP), supporting the release of those who were unlawfully detained upon U.S. entry. The company will match donations for the organization up to a total of $150,000 through the end of September. Last year, Airbnb committed $4 million over four years to assist the International Rescue Committee for its global work supporting displaced populations, offering free housing to refugees and those not allowed into the country.
Created in-house and produced by Where the Buffalo Roam, the 60-second ad is simple, showing how the travel ban forces society in America backward. The work notes that without the ability to travel, there would be no immigrants, exploration, adventure and, ultimately, no America.
“It’s a world that stands still,” added the Airbnb co-founders. “Let’s live in a world that allows us to experience and embrace the unknown. Let’s keep traveling forward.”