Amazon's Supreme-Inspired Show Fairfax Opens Shop in LA

The activation features limited-edition streetwear and immersive elements

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In the animated world of Fairfax, a new series on Amazon Prime Video, there’s a brand at the center of the story described as “the holy grail of streetwear” and whose retail store is so dope that people literally walk through fire to get there.

Its product drops? Legendary. Its prices? Outrageous.

This temple of cool is called Latrine—sound familiar, Supreme fans?—and it sells everything from branded salad spinners and fire extinguishers to hoodies, fanny packs and skate decks.

And despite a nerdy character likening it to “an expensive Walmart,” Latrine is the pinnacle of FOMO consumerism.

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