Streaming & OTT

Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

With live activations limited, brands are increasingly turning to AR

Baby Laser Tag
Amazon Prime Video's Baby Laser Tag is based on the plot of the series’ second season.Prime Video
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By Patrick Kulp

September 10, 2020

Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app.

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Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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